Customer Segmentation for Fashion Retailer
Implemented advanced customer segmentation analytics for a Vienna-based fashion retailer, resulting in improved targeted marketing campaigns and enhanced customer experience personalisation across multiple channels.
Omnichannel Analytics Platform
Developed a comprehensive omnichannel analytics solution that unified customer data from online and offline touchpoints, providing a complete view of customer journeys and enabling data-driven decision making.
E-commerce Lifetime Value Optimisation
Created a sophisticated CLV prediction model for an online retailer, enabling precise customer acquisition cost optimisation and personalised retention strategies that significantly improved profitability.
Inventory Optimisation Through Customer Analytics
Implemented customer behaviour analytics to optimise inventory management for a specialty retailer, reducing stockouts whilst minimising excess inventory through demand prediction and customer preference analysis.
Department Store Customer Journey Analytics
Developed comprehensive customer journey analytics for a large department store, mapping customer pathways across departments and identifying opportunities for cross-selling and experience enhancement.
Marketplace Vendor Analytics Platform
Built an analytics platform for an online marketplace that provides vendors with detailed customer insights, sales performance metrics, and competitive analysis tools to improve their business strategies.